CLIENT Name hidden for privacy reasons (available on request)
YEAR 2015
WE DID Website Design, SEO
PARTNERS Yowli SEO
DETAILSBackground:
This Client of ours was a relatively new player in the Escort industry when they approached us wanting more business. Their current website had been built on the free website builder Wix and was not ranking for any noteworthy keywords in Google. To promote their business they had been utilising paid Ads on Adult classified websites, which whilst mildy effective at bringing in traffic, was also very costly. The Client had built a solid business up and had the systems in place to scale their business to the next level.
Brief:
- Rebuild Website on Wordpress
- Increase conversions of website visitors, make finding important information easier (contact details, calls to action) and improve value website offers.
- Implement solid, tried and tested, long term search engine optimisation (SEO) plan. Focus on making website more relevant to the search terms that relate to the Client's business.
- Monitor and track results
Market Analysis
We sat down with the Client and went through the types of services they wanted more business from. We determined that the best jobs for them were the quality high end customer who were able to pay more in return for a discreet, respectable service. The Client also advised that they did not want business from persons who were intoxicated etc.
Keyword Research:
The main word the Client wanted to rank in Google for was "Sydney Escorts" a term that garners an average of 27,000 exact match searches per month. The market size was clearly massive, but equally large was the competition in Sydney from other Escorts. This was going to be no mean feat.
The good news also was that there were many long-tail keywords that relate to Escorts, which we could focus on as well.
Website CMS:
A new website was built and developed for this Client. The CMS platform chosen for this website was Wordpress. The main reason for this is because Wordpress is easy to use and update. It is also used by near 60% of all websites in existence that have a content management system, which means it has the best support of all CMS providers.
Website Design:
The design chosen for this website focused on producing a simple, clean design, with eye catching calls to action that direct potential customers to the portfolio's of the workers and then on to the phone number. The more phone calls, the happier the Client.
Search Engine Optimisation (SEO)
Without giving away any of Yowli's trade secrets, the following is a snapshot of the optimisation techniques utilised to rank the website as fast as it did. This crucial step is the main reason why this website receives so many calls today!
- Correct on page optimisation for the chosen market;
- Regular updating of social platforms,
- Safe and effective link building for long term rankings.
COMPETITION Highly competitive search term
Average exact match search volume for main keyword = 27,100 per month
