CLIENT Hidden for privacy reasons (available on request)
YEAR 2016
WE DID Website Design, Lead Generation, SEO
PARTNERS Yowli SEO
DETAILSBackground:
This Client had been in the Plantation Shutters business years. The Client was looking to improve their rankings in Google
The Client had built a solid business up, based on repeat business and had the systems in place to scale their business even further, they just needed more business.
Brief:
- Build new Website to increase conversions of website visitors, make finding important information easier (contact details, quote forms) and improve value website offers.
- Implement solid, tried and tested, long term search engine optimisation (SEO) plan. Focus on making website more relevant to the search terms that relate to the Client's business.
- Monitor and track results
Market Analysis: For anyone living in Australia, you may have noticed the that plantation shutters are popping up every where in Australian homes. They are typically high quality products, that effectively block out light, look great and can add substantial value to your home. They are also quite expensive to supply and install.
Keyword research: For this Client we focused on targeting the highly competitive keyword "Plantation Shutters", focusing on a major capital city within Australia where they operated. The market size is large for Plantation Shutters, with approx 1040 average searches per month for the two main keywords in this City alone. The average cost per click (CPC) is also very high ranging from $13-$22 CPC.
In addition to this, there are many long-tail keywords that relate to Plantation Shutters, which can bring in even more traffic and subsequently more phone calls, which is what the real goal is.
Website Design: The design chosen for this website focused on producing a simple, clean design, with eye catching calls to action that direct potential customers straight to our Clients phone number. The more phone calls, the happier the Client.
Search Engine Optimisation (SEO) Without giving away any of Yowli's trade secrets, the following is a snapshot of the optimisation techniques utilised to rank the website as fast as it did. This crucial step is the main reason why this website receives so many calls today! - Correct on page optimisation for the chosen market; - Smart social media integration, - Regular updating of social platforms, - Safe and effective link building for long term rankings.
COMPETITIONMedium-High Competition
Average exact match search volume across two main keywords = 1040 searches per month
Average cost per click (CPC) = $13 - 22
RESULTSTop position in 3 pack "snack box" in Google.com.au for main keywords in capital city.
TIME FRAME3 months from original concept to current rankings
