Dilapidation Reports

  • CLIENT Name hidden for privacy reasons (available on request)
  • YEAR 2015
  • WE DID Website Design, SEO
  • PARTNERS Yowli SEO
  • DETAILSBackground:
    When we first met this Client, He had clearly had a rough time with other agencies. He just wanted results, and who could blame him. This Client was an Expert in carrying out Dilapidation inspections and Reports, and has been doing it for 20+ years. He wanted more business, and we were here to help.

    Brief:
    - Build new Website focusing on increased conversions of visitors, make finding important information easier (contact details, quote forms) and improve value and info website provides.
    - Implement solid, tried and tested, long term search engine optimisation (SEO) plan. Focus on making website more relevant to the search terms that relate to the Client's business.
    - Help implement social media strategy to better communicate with new and existing customers. - Monitor and track results

    Market Analysis:
    For anyone looking to renovate or build a new home, one of the first most crucial steps you need to take before you start construction is to get a Dilapidation Report. Now not everyone does it, but they risk fixing up their neighbours defects if they don't. So why would you risk it?

    The potential market for Dilapidation Reports is huge, given the number of new / renovation construction projects that happen across Sydney.

    Keyword research:
    For this Client we focused on targeting the main keyword "Dilapidation Report". The market size was seemingly relatively small, at only an average of 40 exact searches per month. The average cost per click (CPC) is also very high at $15.17 CPC.

    In addition to this, there was opportunity for more business with the many long-tail keywords that relate to Dilapidation Reports.

    Website Design:
    The design chosen for this website focused on producing a simple, clean design, with eye catching calls to action that direct potential customers straight to our Clients phone number. The more phone calls, the happier the Client.

    Search Engine Optimisation (SEO)
    Without giving away any of Yowli's trade secrets, the following is a snapshot of the optimisation techniques utilised to rank the website as fast as it did. This crucial step is the main reason why this website receives so many calls today!
    - Correct on page optimisation for the chosen market;
    - Smart social media integration,
    - Regular updating of social platforms,
    - Safe and effective link building for long term rankings.
  • COMPETITION High Value, Low Competition Niche
  • RESULTS1st page within 1 month
    1st position within 3 months for main keyword
  • TIME FRAME5 months
  • CATEGORY
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